Another great method of growing your business is to focus on providing superior customer service. When you exceed customers’ expectations, they are likely to tell their friends, family and followers about your business.When you go the extra mile, such as by offering discounts if a customer has a poor experience or following up to ensure a client was satisfied with your product or service, you establish a reputation for great customer service.
5 Ways to Grow Your Customer Base Organically
1. Listening to existing users and customers
There’s a saying: Build on what you already have. Talk to the people who use your product and ask them what they like, what they don’t like and what could be better. Take user feedback seriously and incorporate it into our product roadmap planning. Outside your staff, your long-term users and customers are experts on your product experience. For example, my company set up a Telegram channel for our community to give real-time feedback on new development and features.
2. Going where our evangelists are
We recognize every customer is different in the cryptocurrency space, from crypto-curious to crypto-experts, and like many businesses with a variety of target audiences, we want to grow our audience in every way. The experts in any industry — be it developers in tech or oenophiles in the beverage industry — are very important to the growth of your business, because they can evangelize your product for you. For that reason, it’s important to work with them to get new users onboard.
3. Empowering our users
If someone is excited by a product, they share it. Referral bonuses work. Consider offering a referral program or incentive to have your existing users spread the news of your product to their network. While offering incentives, you can kill two birds with one stone: You’re keeping your existing user base happy and inviting an entirely new set of users to the community.
4. Finding new audiences
Entrepreneurs are many things, but conventional is not one of them. What makes us different is that we are not afraid of the unconventional. That means we have to get creative to find our new fans. Don’t assume that new users will just come looking for you — seek them out! Yes, there is the audience that knows you and loves you, but where is the audience that you think could really benefit from your product? For instance, my company is aiming for financial freedom, and we know more unbanked and underbanked people could use our product.
5. Educating, not intimidating
Not everyone is going to understand what you do or why you do it. It’s up to you to come up with ways to humbly share your product. Part of the reason I started a business is that I believe everyone should be given the opportunity to trade, hold and enjoy the benefits of digital asset trading. Crypto is an intimidating concept for a majority of consumers, so educating them on its use cases helps us both: They get to understand a new type of finance and we get to educate a potential new user. The same applies to other industries. We’re not all experts, and we shouldn’t be expected to be.