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Content Marketing

Content Marketing

Content marketing is a key instrument in inbound and digital marketing because it’s one of the best ways to attract your target audiences.

It involves creating, publishing, and distributing content to your target audience through free and gated channels, such as social media platforms, blogs, videos, ebooks, and webinars.

With content marketing, the goal is to help your audience along their buyer’s journey. First, identify common FAQs and concerns your buyers have before they are ready to make a purchase.

Then, create an editorial calendar to help you create and manage your content. It also helps to have a content management system (CMS) to make publishing easy.

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