Search engine marketing, or SEM, includes all strategies used to ensure your business is visible on search engine results pages (SERPs). With SEM, you can get your business in the number one spot when a user searches a particular keyword.
The two types of SEM are search engine optimization (SEO) for organic search results and pay-per-click (PPC) advertising for sponsored search engine results.
To get started with SEO, you must familiarize yourself with search engine ranking factors and produce content for search engines to index.
Pay-per-click SEM involves bidding on keywords to get your ads placed, through platforms like Google Ads. There are also ads management tools to make creating and managing PPC campaigns a breeze.